If you're in charge of creating the marketing materials for your company, my book, A Tool Chest for Self-Marketers, will give you the confidence you need to do it yourself or manage the process.

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Now There’s Self-Help for Self-Marketers

SOUTH WINDSOR, CT, OCTOBER 24, 2006—What’s a self-marketer? Sadly, not every company can afford to hire a marketing agency, or even a writer and graphic designer, to create their marketing materials. Many small business owners, entrepreneurs, and nonprofit administrators often have to create their own brochures, newsletters, and postcards—whether or not they have the skills or resources. That makes them self-marketers.

It’s not just a question of what to write, although that’s daunting enough. Creating an effective written marketing tool requires knowledge of basic marketing concepts and skill in expressing the company’s core message. It also requires the ability to design the piece; import photos or graphics; make decisions about paper quality and quantity; and choose file formats appropriate for commercial printers. For many small business owners and nonprofits, all of this can be downright intimidating.

Now there’s help. A Tool Chest for Self-Marketers, by Cheryl Dauphin and Nancy Simonds, is designed to empower small businesses, nonprofits, and others to create their own marketing materials. A lively, interactive guidebook, A Tool Chest for Self-Marketers offers tips on:

Identifying your target market
Writing copy that’s descriptive, concise, and correct
Keeping the layout and design simple
Creating files in the correct formats for commercial printers

…and much more that helps self-marketers promote their products or services with confidence. The book has an accompanying CD with forms, checklists, and worksheets that keep projects organized and on track.

Dauphin, a graphic designer, and Simonds, a copywriter and proofreader, are professionals with a combined 40 years of experience creating marketing materials for their clients. The tips in their book are drawn from their own practices with small businesses, entrepreneurs, and nonprofit organizations.

A Tool Chest for Self-Marketers, $18.95, is available from the publisher, Self-Marketer Resources LLC, at www.self-marketer.com, or by calling (860) 563-4767.

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